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What Songwriters Want To Know
Q&A with the Pro's

With more than 150 questions answered by professional songwriters, this is one of the "meatiest" sections on Lyrical Line! Each page highlights ten questions that link to the answers below.

Mary Dawson has joined our Q&A sessions. She is the host of I Write The Songs, the radio show found exclusively online on Lyrical Line. She is also the President of CQK Records & Music.

Ask a question of your own. Please be sure it hasn't been answered below already before submitting.


Page 2:

 
11 Starting your own label
12 Completing a song
13 Marketing material as a lyricist
14 The chicken or the egg
15 Obtaining feedback from the pros
16 Starting a career in songwriting
17 Too busy to devote ALL my time
18 Songwriting classes
19 Demo's
20 Starting your own label is just that easy

Page 1 - Page 2 - Page 3 - Page 4 - Page 5 - Page 6 - Page 7 - Page 8 - Page 9 - Page 10 - Page 11 - Page 12 - Page 13 - Page 14 - Page 15 - Page 16 - Page 17 - Page 18 - Page 19


11 Starting your own label

QUESTION:

>How does one go about starting her own label? And it is better to try to get one's own label or one's own company?

ANSWER (by Paul Zollo):

--One can simply record a CD and put it out yourself . One should obtain a business license if the intent is to sell. How to do that varies from state to state. There are many independent distributors who can potentially distribute your CD for you -- this is the tough part, you see. Existing labels have a budget for publicity and distribution, so that they can let people know about an album, and then make sure it is in stores. So how does someone who puts out their own CD let people know about it? Unless you have a BIG budget which allows you to hire a publicity form or PR person -- the best way is to perform as much as possible in different cities -- alone or with a band or backing musicians (NEVER with a tape as this always sounds terribly amateurish) -- and then sell the CDs after your shows. Plus talk to radio stations, bookstores, etc. -- in each city, and try to make appearances. Nothing can help you more than radio airplay -- also there are folk festivals and the like around the country in which you might be able to perform. I know many songwriter-singers who are selling many CDs this way. And there are some, like Ani DeFranco, who have become very successful with her own label, getting a lot of attention, airplay , and sales. So it CAN BE DONE!

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12 Completing a song

QUESTION:

>RE: completing a song. I always get the ideas but after that initial burst of energy I tend to wane and I have to actually work on the rest. But my choruses and lyrics usually come to me easily.

ANSWER (by Paul Zollo):

All songwriters need to work on their songs! As Leonard Cohen said to me (in my book which I hope you buy for yourself and all close friends and family too-- Songwriters On Songwriting), "One is distracted by this notion that there is such a thing as inspiration? Why should my work not be hard? Everybody needs to work...." Some songs can take years to finish! This is what it takes to do this well. If you have things coming to you easily, such as choruses or whatever, great! That means you are in touch with the source. My best advice here is to KEEP WORKING ON IT. Don't give it up too early -- when you get that initial inspiration, keep building on it. Don't put it aside. Because I understand -- and Dylan agreed with this -- that reconnecting with an idea that you began earlier can be very difficult. So if possible, don't stop working on it. Keep going till it's done. Or as close to done as possible.

But then you MUST go back to it -- this is what serious songwriting is all about -- and WORK on it. Many beginning songwriters are justifiably pleased and proud when they write a new song -- any new song. And it is a true accomplishment. But after years of writing a songwriter will realize that unless you have made the song as good as possible, it's a waste of time because you probably won't do much with that song. And sometimes they don't always come out perfectly in one big rush -- that is VERY unusual. Almost all songwriters told me that they might have that initial burst of inspiration -- but it's in the going back to it, looking at it, playing it, thinking about it, obsessing over it, living with it, dreaming it -- it's in those actions that you will eventually find the true song. There is no rush. You will not get an award for how fast a song is written. Nor will you be penalized for taking a long time on a song. All that matters is the song itself, the words and the music.

To quote the great Leonard Cohen again, from my book: "After a while, if you stick with a song long enough it will yield. But long enough is way beyond any reasonable estimation of what you think long enough may be. In fact, long enough is way beyond. It's abandoning the idea of what you think long enough may be. Because if you think it's a week, that's not long enough. If you think it's a year, that's not long enough. If you think it's a decade, that's not long enough."

In other words, this requires real dedication. There are no shortcuts. But once you capture something great in a song, as Jules Shear said to me, it stays captured. You need only find it once.

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13 Marketing material as a lyricist

QUESTION:

I want to know as a lyricist, not a composer/musician, how do I market my material? Collaboration is an option I've researched, but without positive results. I have also contacted artists, without much response. Any suggestions?

ANSWER (by Paul Zollo):

A lyricist absolutely needs a composer with whom to collaborate if he wants to "market" material. Understand that there is an over- abundance of songwriters and songwriting teams submitting songs every day -- and by songs I mean WORDS AND MUSIC. A lyric is not a song anymore than a melody without words is a song. A song consists of words and music.

So the first thing to do is find a collaborator. Which, depending on where you live, could be difficult. But do not lose hope -- I do not mean in any way to diminish the value of writing only a lyric or only a melody -- many professional songwriters do exactly that. But they have someone to do the other part -- the words or music. To find a collaborator, you can put ads in trade magazines -- as well as check with ASCAP, BMI and songwriter's organizations -- some have collaborator's networks. And what you need to do is find someone who will set your words to music -- or someone who will give you a melody in need of lyrics. And if you're serious about being a songwriter, I would encourage both methods -- a writer needs to write songs from every possible angle. Some composers will write a whole melody without words -- and then you have to write words that fit that tune -- which is a whole other subject entirely -- while other composers will take a finished lyric and set it to music. If this is the way you go, make sure your lyric is truly finished -- written in rhyme and meter and with clearly delineated sections -- verse, chorus, etc. While some composers might encourage a freer approach, most will require that you turn in what is considered a "tight lyric" -- that means one in which the elements are properly in place.

A collaborator needn't be in the same area -- it's easy to write songs over fax, email, regular mail, phone machines. As long as it gets done. It is certainly not necessary for collaborators to work face to face, although some do prefer to do it that way -- especially in Nashville.

Do not send a lyric to one of those places that sets it to music for a price. I know how they operate and I promise you that this is not a professional way to get a good song written. This is strictly for amateurs.

And do not try to market the lyric as a lyric. Until it has a tune -- and a demo is made of the song -- it will be nearly impossible to get any professional interest in it. It will be considered unfinished.

Once you find a collaborator and manage to write a song, then you have to demo it -- make a recording of it -- and submit it to music publishers. Getting songs directly to artists -- while possible -- is very very difficult and can backfire. But publishers are in the business of looking for songs.

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14 The chicken or the egg

QUESTION:

When writing songs, does the music come before the words or vice versa? For me the words come first because I do not write music. I can hear a tune in my head, but have not any musical ability what so ever. Do most lyricists know how to do both? Am I fooling myself into thinking that someone might just be interested in words?

ANSWER (by Paul Zollo):

Again, you are not fooling yourself in thinking that writing only lyrics is a hindrance in any way. Except that YOU NEED A COLLABORATOR. But the history of songwriting shows us that many of the greats have written ONLY words -- from people like Ira Gershwin, Yip Harburg and Sammy Cahn through more modern lyricists such as Hal David and Bernie Taupin -- these were wordsmiths. But they all achieved great success because they hooked up with great melodist/composers. No matter how good a lyric is, without a good melody, it will not work.

And no, most lyricists don't do both -- if they are lyricists. Some know a little about music -- some know nothing about music. But they have talent and natural inclination towards rhyming and meter and poetry and the use of imagery and all that goes into writing a good lyric.

What comes first -- the music or the words? Sammy Cahn answered that with a famous joke, "The phone call." Meaning that for him -- the assignment came in to write a song -- and then he would go to it. Songs start all different ways. Some with words, some with music, some with a little of both. Some start with a musical track. I'd suggest you read my newest book about this --Songwriters On Songwriting -- in which 52 of the greats talk about precisely how their songs start -- and also how they finish them, and everything in between.

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15 Obtaining feedback from the pros

QUESTION:

How does one access and obtain feedback from the pros?

ANSWER (by Paul Zollo):

In some big cities -- L.A., New York, Nashville -- you can go to "pitch sessions" which songwriter groups put on. And play maybe one song on these for a publisher or producer -- and sometimes get that person to "pick up" the song -- that means they take it with them, with the intention of trying to get a cut with it -- and if that happens, they would then publish the song. The other way to go is to contact music publishers yourself -- call them and ask if they accept unsolicited material -- this means any material that comes to them cold from someone they don't know, as opposed to if it comes from a lawyer or manager they do know. If they will accept it, it is best to make an in person appointment to meet with them. This is not always possible, of course. If it's not - send in the song -- make a good demo of it -- WORDS & MUSIC -- don't send just a lyric or just a melody -- and then make sure you follow-up on it by calling them back within a week or so. And this can be a very tough and trying process -- but if you want to get other people to record your material, this is what is necessary.

If you are an artist who wants to record your own material, then you would go to record companies -- or put out your own record.

I'm a little apologetic about plugging my own books constantly -- but as a songwriter myself they are designed to answer these very kinds of questions. For questions such as this, about publishing, collaborating, writing lyrics, marketing material, etc. -- I do strongly suggest you get my first book, BEGINNING SONGWRITER'S ANSWER BOOK. Published by Writer's Digest Books (available via Amazon.com) -- this contains 200 answers to questions songwriters most often ask. I wrote it when working at the National Academy of Songwriting, where I often manned the "hotline" there to answer questions from around the world. And these are the very kinds of questions I answered in that book.

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16 Starting a career in songwriting

QUESTION:

>I am a young songwriter who has extreme songwriting ability, and vocal talents. I'm interested in learning how to start a career in songwriting and singing.

ANSWER (by Paul Zollo):

Songwriting and singing are two entirely different careers. By this, do you mean to say you want to be a singer-songwriter, an artist who performs your own original material? There is a big distinction between these kind of songwriters and those who are not singers, and who do not want a record deal, and who want to write songs for others to sing. If you are that kind of songwriter, you need to make demos of your songs and submit them to music publishers, whose job it is to get them covered by recording artists.

If, however, you are a singer-songwriter, then you want to make a demo of yourself singing your songs -- maybe three at the most -- and use this to get a record deal. You will also need to perform -- so that if any labels are interested in you, they can come and check out your live ability. To get a tape to a record company, however, isn't as easy as it once was as they will not accept any material considered "unsolicited." (They do this to avoid any potential lawsuits.) So this means you need to get a lawyer or manager to submit your tape for you. You can also put out your own CD on your own label -- this is another way to get heard. Let me know EXACTLY what you are trying to achieve, and we can go from there. And if you don't know what it is, DECIDE. Your vision of what you are trying to accomplish must be clear and specific if your goal is ever to be attained.

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17 Too busy to devote ALL my time

QUESTION:

> I have written several songs, one of which I am certain could be a real winner.... I know this simply because of my unique ability and musical inclination... it's just that I don't do this for a living.... and I am too busy to start devoting all the time it takes to do such work.

ANSWER (by Paul Zollo):

In that case I would suggest you give up. Unless you are willing to invest the necessary time in this endeavor, you have no chance to compete against the legion of songwriters who do devote all the time they can to writing and marketing their songs. If you are too busy with another profession, I would suggest you devote yourself to that profession.

Trust me that this approach will never work. Nobody in the music business will care what your own estimation of your song is, because every songwriter believes his song is great. The only way to succeed in this profession is to do the work -- there are no shortcuts. If you are trying to "get rich quick" -- you should stay away from songwriting. Far away! Songwriting is not a get-rich-quick profession. It is a profession for artists who are sincerely interested in expressing their hearts and souls in words and music. If you want to make money, as Frank Zappa told me, "Get a real-estate license." Because if you are looking to songwriting as a means of making money only, what you want is a career as a hack. And trust me, the business already has more than enough hacks, and they are doing very well being hacks. And it is not easy work -- they apply themselves every day to the chore of imitating whatever is currently popular with the hope of getting a hit record. And then they do the next part -- produce a full-fledged demo of the song, and pitch them everywhere they can to get their songs cut.

But no songwriters or hacks have ever gotten very far by simply stating that they have a great song. Because most songwriters who have been doing this seriously for any time at all have many more than one good song -- many of them have hundreds of great songs. But in this business action speaks louder than words -- much louder -- Unless your song speaks directly to someone and moves someone on the basis of its own value as a song -- and not on the basis of whatever the songwriter might say about it -- it will go nowhere. So my advice to you, if you are serious about songwriting, write more.. And make demos of your songs. And try to make appointments with publishers to let them hear your songs. And then write more. But if you are too busy for this, that's fine too. Because there are songwriters the world over who are not too busy -- who make the time even when they have other jobs to do -- and they are the only ones who will have any real chance at success.

I hope everyone understands it is not my intention to be discouraging in any way. But after working for more than ten years at the National Academy of Songwriters, I have seen and met hundreds or people who wanted to be songwriters, but were not willing to do the necessary work. They approached it as a whim, with the thought that they could maybe make money easily writing songs. And none of them ever went anywhere. Those that succeed are those who do their homework, work hard, learn everything they can, and never give up. So my intention is to be realistic about the world of songwriting. If you are doing it for love -- because you really have no other choice -- because songs insist that you write them, because you love and live words and music -- then you are a songwriter and should do everything you can to support yourself in this field. If you are thinking about writing songs to make money, forget about it. As Pete Seeger told me -- and he was quoting Woody Guthrie, his friend, "As soon as you start writing songs to make money, you kill yourself artistically." Songs matter more than that. Songs matter. And so do songwriters.

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18 Songwriting classes

QUESTION:

When I get in college, can I take classes to help me.

ANSWER (by Paul Zollo):

Not many colleges offer a songwriting curriculum -- really teaching the subject -- but Berklee in Boston does, as does UCLA. And VERY few others -- does anyone else know of others? Many teach music and composition, of course, but not songwriting -- unless you construct your own "independent study" program -- as I did when I went to college.

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19 Demo's

QUESTION:

> Does having a demo on your own label greatly affect your chances of getting your demo reviewed by A&R people?

ANSWER (by Paul Zollo):

A demo is just that -- a DEMOnstration version of the song -- it is not a finished record, so you wouldn't release a demo on a label the way you would a CD intended for sale. If your intention is to pitch a song to a publisher, then a demo of that song must be made -- but it would not be put on any "label." It would remain a demo -- meaning that it is to show off the song, and is not intended for sale. And these demos must be pitched to PUBLISHERS, and not record labels -- publisher are looking for songs, record companies are looking for artists. It is very RARE for a record company to want to hear song demos.

IF, HOWEVER, your intention is to be a recording artist, then recording an entire album of your songs and releasing it as an independent CD on your own label is a good way to make an impression on A&R people at record companies, and yes, I believe it is more impressive than simply sending a tape.

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20 Starting your own label is just that easy

QUESTION:

> Is it difficult to start up an independent label, if you're the only artist on it? Or do you just wake-up one day and say, "I now have a record label, ta da!"?

ANSWER (by Paul Zollo):

Right. Plus it takes a lot of money to do it -- recording, mastering, pressing CDs, artwork, etc. And if you are going to sell these, a business license is also needed.


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